Digital Media Planner (Expert)

どんな仕事か

Grow GLOBIS’ brand overseas by planning and creating integrated paid digital promotions, from ideation to implementation, optimization, and iteration. Job Details Services Offered by this department Branding & Marketing Communication (BMC) B2C marketing, brand strategy, and public relations for GLOBIS products and services. Job Responsibilities The Global Ads Team is looking for a proactive digital media planner to support our paid advertising initiatives. As a pivotal team in overseas expansion, we are tasked with showcasing the value of GLOBIS’ various B2C services and products. We are looking for someone who can closely work with other multinational team members and stakeholders inside and outside GLOBIS to plan, execute, analyze, and continuously improve our paid promotions strategy. Responsibilities include: ・Support the planning, execution, and optimization of our paid promotions for both the domestic (Japan) and overseas markets ・Plan, develop and implement the paid media strategy, including Google, Meta, LinkedIn, Outbrain, other native advertisements, etc. ・Create and implement a media plan covering different geographic regions to achieve business objectives within the allocated budget ・Determine the appropriate media channels and the most suitable digital media mix ・Ensure all media campaigns are executed in a timely manner ・Collaborate on and create engaging multimedia ad assets and copy with high-conversions ・Collaborate with influencers and external marketing agencies ・Analyze campaign metrics, prepare performance reports, and provide recommendations ・Create and monitor reports and dashboards to analyze and evaluate the performance of past and ongoing paid promotions ・Proofreading and checking all digital content before releasing ・Coordinate cross-departmentally to deliver fully integrated campaigns ・Monitor new developments in the digital marketing space, particularly paid promotions and identify new digital opportunities ・Administrative work (processing invoices etc.) Department Introduction Branding & Marketing Communication https://recruiting.globis.co.jp/en/work/bmc/ The Branding & Marketing Communication - Global department is in responsible for all B2C marketing and branding of the GLOBIS Group. This includes overseeing the promotion of our free online publication, GLOBIS Insights, the business e-learning platform, GLOBIS Unlimited, and the GLOBIS University MBA programs which encompass the nano-MBA, Pre-MBA, Full-time MBA, Part-time MBA & Online MBA. The Global Ads team is responsible for B2C facing paid promotions in English and Japanese.

この仕事の魅力

必要なスキル・経験

Required Qualifications ・Native English speaker (or equivalent) with strong writing skills ・JLPT N3 or higher proficiency in both written and spoken Japanese *The following tests will be accepted as a substitute for the Japanese Language Proficiency Test (JLPT)　https://globis.box.com/v/japanesetest ・4+ years of professional experience as a digital media planner or digital marketing specialist with in-depth knowledge of paid search, display advertising, SEO, and social media advertising ・Hands-on experience with campaign management, ad platforms, and other ad-serving technology, including Google Analytics, Meta, LinkedIn, Google, Outbrain, Yahoo, etc. ・Experience with search engine optimization, lead generation, and data analysis through reports and dashboards (e.g., Looker Studio, Salesforce Reports, Windsor, etc.) ・Proven experience in managing and delivering multiple projects with quality output on a rolling basis, demonstrating strong time management, communication, and organizational skills ・Analytical thinking, problem-solving abilities, and attention to detail ・Team player with excellent interpersonal skills to foster strong relationships with colleagues and other stakeholders (GLOBIS community, agencies, etc.) ・Ability to work proactively and adapt in a dynamic environment prone to change ・A creative mindset, sense of humor, and positive outlook ・Have a strong interest in GLOBIS business and GLOBIS WAY

歓迎条件

Preferred Qualifications ・Bachelor’s degree in communications, marketing, or a related field ・Proficient in video and image editing using Adobe programs or similar software ・Knowledgeable in SEO best practices, landing page optimization, email marketing ・Familiarity with Salesforce, Pardot and other marketing automation tools such as Zapier, Hubspot, etc. ・Experience in project management and vendor management ・Familiarity with Google and Microsoft application suites

選考プロセス

・ For non-Japanese nationality holders, please tell us the status of your residence (Engineer/Specialist in Humanities/International Services (ESI), etc.) and its expiry date